Has Pakatan Harapan Forgotten How to Campaign as a Government?
If elections were decided solely by who could produce the sharpest slogan, the wittiest social media post or the loudest political jab, campaigning would be much easier. Fortunately—or unfortunately for political strategists—voters usually expect something more. As Johor heads towards another state election, one curious feature of Pakatan Harapan's (PH) campaign is that it often resembles the campaign of a coalition trying to score political points rather than one preparing to govern one of Malaysia's most economically important states. Instead of projecting confidence as a government-in-waiting, much of PH's campaign appears occupied by a series of political narratives that generate headlines but contribute relatively little to answering the question voters ultimately care about: Why should PH govern Johor?